Last year, around 3,500 Western and 40,000 Chinese tourists traveled to North Korea, according to Beijing-based Koryo Tours, which accounts for about 50% of the Western tourists each year. That total includes American citizens.
“We would estimate that around 500 or 600 American citizens visit every year,” Nick Bonner, a Brit who founded Koryo in 1993, told Ad Age in an email interview. “There is a lot more to the country then you hear about from either North Korean or Western press.
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Curious Westerners Making North Korea a Vacation Spot
AdAgeGlobal
Rupal Parekh
2012-6-12
