McDonalds advertising on Uriminzokkiri Youku Channel

Last year Google and Youtube took the draconian measure of deleting approximately seven years of video footage posted to Youtube by North Korea and its agents (learn more here). The video footage was invaluable to North Korea researchers and it generated no revenue for the North Korean government.

Shame on them.

However, the story does not stop there. North Korea continues to post video content to the Chinese version of YouTube, called YouKu. Videos posted to Youku DO earn ad revenue for the North Koreans through advertising. So by banning video on YouTube and pushing viewers to YouKu, the company is creating a perverse outcome that makes North Korea better off in two ways: 1. North Korea gets more money and 2. We are ableo to learn less about North Korea from its official media (and yes, you can learn a lot about the country from its official media)

Today I was sitting through an advertisement on Youku’s Uriminzokkiri channel waiting for the North Korean evening news to start, and low and behold, I found myself watching an advertisement for McDonalds produced by their Chinese division. I have no idea how advertising decisions are made at McDonalds China, or at Youku for that matter, but I am sure their American parent company does not want this to happen.

Here is the screenshot taken just a few minutes ago:

And for what it is worth, the McDonalds advert is followed by one from Toyota.

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