Korean Dramas Regulated, 109 Groups Dispatched

January 25th, 2007

Daily NK
Kwon Jeong Hyun
1/25/2007

Since last year, North Korean authorities have been attempting to cut off all kinds of capitalist culture. Hence, another extensive hunt for Korean videos and radio broadcasts continues on.

North Korean authorities formed “109 Inspection Team” consisting of authority officials, inspectors from the National Safety Agency and Social Safety Agency, who have been focusing on regulating the major cities for watching and selling foreign VCDs. As of this year, the regions for inspection has extended to the provinces, an inside source informed. The regulations seem to have become an annual event.

The source from North Korea said “About 50 people who were caught watching foreign videos in the district of Woonsan, North Pyongan and now are being investigated” and “The preliminary hearing for about 10 people with no connections or who could not offer bribes, also the people found to be directly circulating the videos has ended and are now waiting a sentence.”

During the 80’s, video tapes were controlled by intercepting with electricity and any family found with videos in their video players were individually restrained. However, many families with video players also had chargers and so this method was ineffective. Now inspector groups consisting of 10~20 people have search warrants to thoroughly check all parts of the home.

The source said “The people sentenced will probably get sent to the labor training corps but of these repeaters if any person has issues with ideologies or are condemned as responsible for selling the videos, then they will be sentenced to jail.” The source added “People who are sentenced to jail because of videos are normally imprisoned for 4~5 years, but many are released after 2~3 years on special occasions like Feb 16th (Kim Jong Il’s birthday) or April 15th (Kim Il Sung’s birthday).”

On a different note, the latest issue of Democratic Chosun (issued on January 13), the government paper, obtained on the 20th stated “Imperial activists are sticking to us from within until death in order to sow the seeds of capitalist” and ordered a firm response “We must stick to them (capitalists) and austerely cut them off.”

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Analysis of North Korea’s “Market Economy” I.

January 25th, 2007

Daily NK
Kim Min Se
1/25/2007

Since 2002’s 7.1. economic reform measures, North Korea’s markets have become most vital part of peoples life. North Korean market system operates from ‘general market’ with huge process chain to small local ‘yard market’ in the remote countryside. And, in between, there are always some brokers.

An importer buys goods from China and transports them through cargo trains or trucks to large cities in North Korea, such as Hamheung, Chongjin, Pyongsung or Nampo. Wholesale traders take those products and resell to local businesspeople. In North Korean jargon, such process is called “running.”

Usually imported goods from China or North Korean domestic ones take three steps of circulation; one or two laps of ‘run’ is added in case of mountain area.

Wholesale is mostly carried out by cars. Since oil and vehicles are not enough, sometimes wholesalers rent cars by themselves.

A forty one-year old trader working in Dandong, China, Kim, said that he purchases goods from Chinese factories firsthand. If the amount of import is huge, Kim uses freight. If not, a few trucks are fine for him. At maximum, Kim bought 60 tons of texture from China at once and resold it to North Korean wholesaler in one month.

In Hyesan, Yangkang province, 38-year old Choi, a broker of mainly Chinese cloths and shoes, sells his stuff to nearby Chongjin. Choi told the Daily NK “There are two types of so-called running; first run and second run. “Running” requires a lot of capital like money for vehicles. So the person must be patient and cautious when buying and selling something.”

According to the interview with Kim, using vehicle in wholesale business takes from 3.5 million NK wons (roughly 1,000 US dollars) to 35 million wons. The money includes not only car rental but also “transportation permit” application fee. Transportation permit is required when vehicle and personnel move inter-province, and costs relatively large amount of cash.

Kim keeps about twenty percent of total sales as his profit. The other 80% is comprised of original price of goods, car tax, gasoline and multifarious types of ‘extra expenses,’ or bribe.

The “first run” business is apportioned to a few with privilege in North Korea. Those who can earn cooperation from Security Agency and police are able to do the first run. Without bribery, it is impossible to obtain various permits that are essential for any businessperson.

In addition, to trade with overseas Chinese merchants, one must possess enough wealth and credit. Credit enables North Korean businessmen to buy goods in China with comparatively low price. Those first runners are, in most cases, wealthy North Koreans with ten thousand US dollars cash on their hand at any moment.

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North Korea denies U.S. allegations it misused U.N. development funds

January 25th, 2007

Yonhap
1/25/2007

North Korea on Thursday rejected a U.S. allegation that it misused funds from the United Nations Development Program (UNDP), accusing Washington of conducting a smear campaign to increase pressure on Pyongyang.

The United Nations announced this week that an audit will be conducted of the UNDP operations in North Korea after Washington alleged it had funneled immense cash payments to Pyongyang.

The UNDP aid projects in North Korea “have been carried out strictly in conformity with the U.N. regulations and in a transparent way,” a spokesman for Pyongyang’s Foreign Ministry said in an answer to a question by the Korean Central News Agency, the North’s official media outlet.

U.S. deputy ambassador Mark Wallace alleged last week that the UNDP’s operation in the North had been run “in blatant violation of U.N. rules” for years and that millions of dollars ended up in the hands of North Korean leader Kim Jong-il. The UNDP denied the U.S. allegation, while U.N. Secretary General Ban Ki-moon, a South Korean, announced an external audit of U.N. programs on Monday.

“Nevertheless, the United States is kicking up another anti-DPRK racket over not much aid funds of the UNDP from the outset of the year to meet its dirty political aims,” the spokesman said.

North Korea said it will continue to develop its cooperative relations with the UNDP.

“However, it will not allow any attempt to politicize the aid project nor accept conditional or unjust aid at all. The U.S. will be wholly accountable for all consequences to be entailed by its ongoing reckless campaign against the DPRK,” the unidentified spokesman said.

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N. Korea urges implementation of inter-Korean economic accord

January 25th, 2007

Yonhap
1/25/2007

North Korea has called upon South Korea to implement an earlier agreement to help revive its light industry in return for tapping into the communist nation’s natural resources, a senior unification official said Thursday.

During Unification Minister Lee Jae-joung’s first visit to the Kaesong Industrial Complex since he took office in December, Ju Dong-chan, head of the North’s Kaesong development agency “asked the minister to honor the agreement, saying it is not an aid, but only swapping of natural resources and raw materials,” the official said anonymously.

In July 2005, South Korea agreed to provide the North with US$80 million worth of raw materials to help it produce clothing, footwear and soap starting in 2006. In return, the North was to provide the South with minerals such as zinc and magnesite, after the mines are developed with South Korean investments, guaranteed by the Pyongyang government.

But the agreement was never carried out as North Korea abruptly cancelled scheduled tests of two cross-border railways in May 2006. North Korea’s subsequent missile and nuclear weapons tests further clouded hopes to implement the accord.

“Lee agreed in principle to honor the accord, but he held the position it is more important to create a favorable environment for carrying out the agreement,” the official told reporters.

Asked about the North’s denial of reports that it scrapped plans to change its partner for tours of Kaesong, the official said it is purely a matter of business, which does not require the intervention of the government.

Just hours after Lee returned to Seoul from Kaesong, an unidentified spokesman for the Korean Asia-Pacific Peace Committee (KAPPC) said the North “has no formal agreement with the Hyundai side over the issue of tour of Kaesong.”

Despite its earlier contract with Hyundai Asan, North Korea requested a new deal with Lotte Tours Co. in 2005. However, the South Korean government said the change can happen only when Hyundai Asan voluntarily concedes or pulls out of the business.

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N. Korea Bans Domestic Use of Foreign Currency

January 25th, 2007

Korea Times
Lee Jin-woo
1/25/2007

North Korea recently banned the domestic use of all foreign currency in a desperate effort to get hold of U.S. dollars possessed by individuals amid strict financial sanctions imposed by the outside world, reports said.

South Korea’s Ministry of Unification that deals with inter-Korean affairs said it is trying to clarify whether the report is based on the truth or not.

According to the Dong-a Ilbo, a vernacular daily, the Stalinist state Wednesday announced a ban on its people from paying with foreign currency without getting prior approval.

The decision will be applied to all kinds of foreign currency including the greenback and euro as well as the Chinese yuan, it said.

“It seems Pyongyang is trying to overcome its shortage of foreign reserves by gathering what its people are keeping at home,” a North Korean expert was quoted as saying on condition of anonymity by the newspaper.

Those who wish to pay with foreign currency must convert their foreign money into a sort of gift certificate at designated money exchange spots.

Back in the late 1980s, the North maintained a similar regulation, but later withdrew the decision. The measure was shunned in its socialist market.

Shops in the downtown shopping district of Pyongyang, the North’s capital, have sold goods priced in both North Korean won and U.S. dollars.

With the reintroduction of the measure, the North Korean won-U.S. dollar exchange rate in the North’s black market plunged from 3,285 won to 2,800 won, according to the report.

The North’s official, but not internationally accepted, currency ratio is $1 to 143 North Korean won.

However, the decision is unlikely to influence the two inter-Korean projects _ the Kaesong industrial complex and the tourism project to Mt. Kumgang _ as Pyongyang has not informed Seoul of any decision to ban the use of foreign currency including the South Korean won at the two sites.

South Korean companies in the Kaesong industrial complex pay $57.50 per month to their North Korean workers.

The Unification Ministry has explained that most of the U.S. dollars paid in wages to North Korean workers have been used to provide daily necessities for the workers, not to benefit Kim Jong-il’s regime or its nuclear and other weapons programs.

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North Korea bites a golden bullet

January 24th, 2007

Korea Times
Donald Kirk
1/24/2007

Gold fever is rampaging through the ruling elite of North Korea in the quest for relief from seemingly incurable economic malaise exacerbated by more than a year as a total outcast from the international financial community.

Word from Pyongyang is that trading companies and even individuals are offering payments in gold for imports from across the border with China and also in barter deals for products imported from elsewhere. Gold also has become a form of currency in the internal reward system of payoffs and bribes manipulated by Dear Leader Kim Jong-il to guarantee the loyalty of high-ranking officials.

The rush to sell gold – and, to a lesser extent, silver – has sharply escalated in the 16 months since the US Treasury Department blacklisted Banco Delta Asia (BDA) in Macau, banning all firms doing business with US firms from dealings with that bank. The Treasury Department charged that the BDA had been the principal conduit through which North Korea was shipping counterfeit US$100 “supernotes” printed on a highly sophisticated Swiss-made press in Pyongyang.

It’s well known that the US ban forced the BDA to impose a freeze on North Korean accounts totaling $24 million, but less well known that the bank also stopped purchasing gold produced by North Korea’s historic gold mines, in operation, sporadically, since the late 19th century.

Output of the mines, in mountains about 160 kilometers north of Pyongyang, fell sharply in the late 1990s as a result of flood and famine but, with foreign expertise, has begun to pick up in the past few years.

The impact of the ban, moreover, goes far beyond a single bank in Macau. Although North Korea last spring sold $38 million in gold and silver in Thailand, Pyongyang has been frustrated in reviving its presence on the London bullion market, the world’s largest marketplace for precious metals, amid increased US pressure on the large international banks that are the major buyers of gold.

It was in the aftermath of the ban on the BDA that North Korea’s Chosun Central Bank coughed up the information required by the London Bullion Markets Association (LBMA) for listing as a “good deliverer” of gold. North Korea from 1983 to 1993 had been in the LBMA’s good graces, averaging a ton a month in sales to London buyers that included some of the world’s leading banks, but had slipped off the list after failing to keep up deliveries.

The fact that the Chosun Central Bank again is listed with the LBMA, however, is no guarantee North Korea will be able to sell its gold. The US Treasury ban on dealings with the BDA – as well as sanctions unanimously imposed by the United Nations Security Council after North Korea conducted an underground nuclear test in October – has spooked buyers in London.

While the LBMA disavows “political criteria” in deciding on eligibility for its “good delivery list”, an LBMA memorandum leaves no doubt how buyers are likely to respond to overtures from a country or company on an international blacklist. None of them, according to Stewart Murray, the LBMA’s chief executive, is willing to take delivery from a company or country that is subject to sanctions.

Or, as the LBMA memorandum puts it, “If, for instance, a bullion custodian considered that it was bound by national or international sanctions that were in force against a particular country, it would have to refuse to accept bars from a refiner in that country.”

The memorandum, moreover, does not mince words when it comes to stating the importance of a “good deliverer” rating. “Given the status of London as the world’s leading center for bullion trading,” it says, “the LBMA List has become the de facto world list of quality refiners and Good Delivery accreditation is a highly sought-after accolade.”

In recent years, “the List” – capitalized in the memo – “has grown primarily due to the listing of refiners in China and Russia” and now totals 77 refiners in 31 countries.

Investors see North Korea as competing on a world stage once sanctions are lifted. “What we’re doing is normal business,” said Roger Barrett, whose firm, Korea Business Consultants, operates in North Korea from headquarters in Beijing. By reviving old minesand developing new ones, he argued, “We’re creating jobs for people, in line with the UN basic charter, in line with economic growth.”

Barrett also believes North Korea may somehow get around the sanctions by finding new markets. “Why would you go to the trouble of going to London?” he asked. “They’re totally entitled to sell their gold.” The fact is, however, that London remains the place to sell gold in significant quantities on a regular basis.

Under the circumstances, Colin McAskill, chairman of Hong Kong’s Koryo Asia Ltd and the guiding light of the Chosun Development and Investment Fund, dedicated to investing in North Korea, accused top US Treasury officials of waging a campaign to make sure the ban on banks dealing with the BDA extends to gold and silver.

McAskill accused US officials, led by Treasury Secretary Henry Paulson and Stuart Levey, under secretary for terrorism and financial intelligence, of “using coercion, innuendo and sheer force to intimidate banks from dealing with North Korea”.

Among the victims of the US campaign is one of Koryo Asia’s projects, the Daedong Credit Bank, the only foreign bank based in North Korea, set up primarily to deal with accounts of foreign firms and embassies in Pyongyang. The freeze of North Korean accounts in the BDA, according to McAskill, includes about $7 million funds of Daedong Bank customers.

McAskill avidly supports North Korean demands for the US to lift the ban on the BDA – a move that would not only open up the frozen North Korean accounts but would provide the opening needed for Pyongyang to trade in a wide range of products around the world.

The financial issue is assumed to have ranked at the top of an agenda discussed in meetings in Berlin between the chief US envoy, Christopher Hill, and his North Korean counterpart, Kim Kye-gwan. Hill, reporting on the Berlin talks in stop-offs in Seoul, in Tokyo and Beijing, seemed hopeful about “progress” in the next round of six-party talks on North Korea’s nuclear weapons, expected to open in Beijing next month, after the failure of negotiators to get anywhere in the last round before Christmas.

South Korean media said North Korea had agreed to shut down its five-megawatt reactor at its nuclear complex Yongbyon in return for the US promise of massive aid, the crux of the 1994 Geneva Framework Agreement that blew up in 2002 amid US charges of a separate, secret North Korean program for developing warheads from enriched uranium.

There was no assurance, however, that the US is ready to relent on the BDA or that the UN Security Council will consider lifting its own sanction – enough to dissuade banks in London from buying North Korean gold regardless of the US ban on the BDA.

McAskill believes the rationale for the crackdown on the BDA is flawed. He questions the validity of the counterfeit charge and, in any case, says most of the frozen funds are not those of the North Korean government, even though they’re tired up in North Korean accounts. “We want to get a breakthrough on the six-party talks by getting the sanctions eased or lifted entirely,” he said. “We’re at a very delicate stage.”

Whatever happens, McAskill sees North Korea as ripe for investment, with precious metals high on the list of potential exports. “North Korea wants to move back into legitimate business,” he said. “They have a wealth of minerals – gold, silver, zinc, magnesite, copper, uranium, platinum – that needs investment to extract.”

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Kaesong tour to have limited influence in ramping up peace mood

January 24th, 2007

Yonhap
Sohn Suk-joo
1/24/2007

North Korea on Wednesday opened the main street of its medieval capital city to South Korean visitors, including Seoul’s top unification official, for the first time in half a year.

The move raised hopes for providing an impetus for improving the inter-Korean relationship, which hangs in the balance since the communist country’s surprise nuclear device test in October last year.

But analysts cautioned the trip will likely have a limited impact on bringing the South-North Korean relations back to the pre-nuclear test level, and the fate of the six-nation talks on the North’s nuclear weapons program may hold the key to their economic partnership.

Unification Minister Lee Jae-joung and his entourage toured downtown Kaesong, the capital of the Koryo Dynasty (918-1392), which has been closed off to South Korean citizens since July 2006 in retaliation for the South’s refusal to allow the North to change its South Korean tour partner.

Lee’s trip came just a few days after North Korea notified South Korean officials that it withdrew plans to change its partner for tours of Kaesong, suggesting Hyundai Asan Corp., the operator of the tourism business at the North’s Mount Geumgang, will soon promote the city tour to South Korean citizens.

Some analysts were quick to interpret the reopening of downtown Kaesong as part of North Korea’s efforts to cash in on hard currency to improve its people’s lives. North Korea is expected to undergo yet another bad food crisis in March or April as United Nations sanctions over its nuclear weapon test are put in place.

In its joint New Year editorial, North Korea stressed it will focus on solving the economic plight facing its people.

“North Korea is eager for more economic gains, but it is very worried about the volatile political situation in South Korea ahead of the presidential election,” said Lim Eul-chul, a research professor at the Institute for Far Eastern Studies.

Lim, traveling with the unification minister in Kaesong, said the smooth operation of the Kaesong economic complex and the city tour will be very limited in exerting influence on improving the inter-Korean relationship.

“After all, the developments of the six-party talks will largely decide the fate of the inter-Korean relationship, so it is too early to be optimistic,” said Lim, who also made a trip to Pyongyang last week and talked with North Korean scholars and officials.

The latest six-party talks — involving the two Koreas, the United States, China, Japan and Russia — ended in Beijing in December without any progress or a date set for the next round. The six-nation talks started in August 2003.

But envoys to the talks said the negotiations could resume in a few weeks, and separate talks between the U.S. and North Korea over the financial sanctions were likely to be held on Wednesday in Beijing, according to reports.

In Berlin last week, Christopher Hill, the top U.S. negotiator at the nuclear talks, and his North Korean counterpart Kim Kye-gwan reconfirmed the principle of the September 2005 agreement, which is to ensure aid and security guarantees for the North in return for its nuclear disarmament.

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N. Korea Picks Hyundai as Partner for Kaesong Tour-Not

January 24th, 2007

Well it seems that reports of the deal were premature–Hyundai Asan is not a shoe in.  the updated report is below.  The original story in the Korea Times is posted belw it.

N.K. denies report it will keep Hyundai Asan as partnerfor Kaesong tour
Yonhap
1/24/2007

North Korea on Wednesday denied reports that it withdrew plans to change its partner for tours of Kaesong, a border town, and collaborate with Hyundai Asan Corp., the operator of tours to the North’s Mount Geumgang, the North’s official media reported.

According to the Korean Central News Agency, a spokesman for the Korean Asia-Pacific Peace Committee (KAPPC) said it “has no formal agreement with the Hyundai side over the issue of tour of Kaesong and, moreover, there was no agreement with the latter in this regard in recent days.”

“The KAPPC’s stand (on the Kaesong tour project) is consistent and it feels no need to examine or consider any change,” it added.

Korea Times
1/21/2007
Lee Jin-woo

North Korea has hinted that it is willing to start the long-delayed Kaesong tourism project with Hyundai Asan instead of Lotte, a Unification Ministry official said on Sunday.

“When former Unification Minister Lee Jong-seok visited the Kaesong industrial complex on Dec. 8, North Korean officials said they have finalized their decision to carry out the project with Hyundai,” said the official on condition of anonymity due to the sensitivity of the issue.

The former minister stepped down from the post on Dec. 11. His successor, Lee Jae-joung, has not made any specific comment on the issue.

The official also said North Korea’s Asia Pacific Peace Committee has given a positive signal to Hyundai Asan Chairman Yoon Man-jun during Yoon’s visit to a joint inter-Korean tourist site at Mt. Kumgang in North Korea.

Pyongyang has not issued any official document to confirm the verbal promise of the committee, according to the ministry and Hyundai.

Pyongyang has asked Seoul several times to accept Lotte Tour, a subsidiary of Lotte Group, in place of Hyundai Asan, the North Korea-related business arm of Hyundai Group.

The South Korean government, however, has rejected the request, saying, “The contract signed between the North and Hyundai is still effective and legally binding unless the two sides agree to nullify the deal.”

On June 30, the former unification minister met with Lotte Tour Chairman Kim Ki-byung, asking the chairman not to get involved in the inter-Korean business.

Experts said the North and Hyundai are expected to have a tug-of-war over the Stalinist state’s request for a payment of $150 per tourist to Kaesong, the capital of the Koryo Kingdom (918-1392).

Pyongyang has set the higher admission fee, nearly 20 times more than the $20 Hyundai pays to North Korea for every South Korean traveler to Mt. Kumgang. Hyundai has claimed the demand is outrageous.

Since July 1, the North has banned South Korean visitors to the Kaesong inter-Korean industrial complex from visiting the city’s downtown area including historic sites.

Hundreds of South Koreans, mostly businesspeople and government officials, had been allowed to make an excursion to Kaesong during their visit to the industrial complex.

The Stalinist state also stirred much controversy by signing an overlapping contract with a small South Korean company, Unico, in 2005 despite its initial contract with Hyundai Asan to develop golf courses at the Kaesong Industrial Complex.

Hyundai signed a memorandum of understanding (MOU) with Emerson Pacific Group, which has been constructing golf courses at the scenic resort area at Mt. Kumgang, for the project in Kaesong.

Hyundai plans to develop a total of 66 million square meters of land by 2012, including information-technology complexes and residential districts at the industrial complex. The project commenced at an historic inter-Korean summit in June 2000.

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Citizens Exploited As the Nation Cannot Produce Its Own Income

January 24th, 2007

Daliy NK
Yang Jung A
1/24/2007

North Korean authorities are requesting “implied” voluntary offerings to be made to the army, placing a greater burden on the North Korean citizens who are battling a tough winter due to the bitter cold and dire food crisis.

The first journalist to report about North Korea Lee Joon said that at a people’s unit meeting held in the rural district of Dancheon, North Hamkyung from January 7th to the 13th, orders were made from the central committee indicating a “severe food crisis amidst the people’s army,” reported Japan’s Asia Press on the 22nd.

Lee Joon is the first underground journalist to work in North Korea and has exposed the daily lives of North Korean citizens through video footages, collections of still life photos and voice recordings both nationally and worldwide.

At the people’s unit, an order was made “The food shortage in the people’s army is severe. With a devoted heart to the nation, every family must voluntarily offer food to the army.” Though the orders imply donations as a voluntary act, it is in fact forced upon the citizens or as it implies otherwise, suffer the consequences.

Lee informed “The exact amount of donations were not specified, though citizens are being pressured to increase their offerings as one person was said to have offered 600kg and another even up to 1tn.”

Lee said “Though the army declares a shortage in food, the cost of rice and corn at the markets has not risen in comparison to late November and early December” and commented “There does not seem to be a great shortage in supply as merchants at the markets sell rice imported from China.”

Contrastingly, Lee explained “From a national perspective, it seems that the supply of food had been considered low as international aid was terminated and crop output minimal.”

In addition to this “As the nation does not have any funds, an order was made for each family to invest their money into banks” and again “Though the exact amount was not specified, this order was indisputably forced” upon the citizens, Lee said.

Lee continued “Even 3 years ago, as a 10 years redemption national loan, the people had to support the nation with their funds” and “As there were many complaints from the people, the idea was changed to a look like a savings account. I believe that forcibly collecting money is no different to the national loan.”

At present, as there are many cases where North Korean banks cannot pay interest or capital from investments, any person that does invest in banks is called as a fool. Even though the government enforces a directive, it is unlikely that the people will invest their money in banks.

Lee said “Each person must gather 2.5tn’s of provisions and offer it to the local farms because a task was assigned to increase the output of fertilizer.” and remarked “It’s something that happens often, but it did come earlier than expected.”

“The poor collect excrement from their homes or public places whereas the rich slip through the cracks by either buying goods from the markets or offering bribes” Lee explained.

Complaints are rising against the government’s frequent tasks of offering goods, though “with feelings of discontent (resulting from international sanctions) the government exploits the people as they cannot make any money” Lee said.

In particular, “There is a general consensus amongst the people who now believe that the government is not trying to change the economy (through openness and reform) but only making their lives more difficult” revealed Lee.

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A dismal year at Kumgang, but tour firm still hopeful

January 23rd, 2007

Joong Ang Daily
Seo Ji-eun
1/22/2007

Last year was a nightmare for Hyundai Asan Co., the sole domestic operator of inter-Korean businesses. But the Hyundai Group affiliate sees brighter days ahead for its tourism program at Mount Kumgang, a scenic North Korean resort, this year, and is stepping up marketing efforts.

Earlier this month the company launched a radio ad campaign featuring a decades-old Korean children¡’s song including the lyric, “Let¡’s go to Mount Kumgang.” The commercial does not identify Hyundai Asan as the tour operator, and Hyundai Asan said the broadcast was aimed at promoting the destination among tourists.

The company is also offering discounts of 25 percent for people born in the year of pig, which falls this year and every 12th year, and students who took college entrance exams late last year. One parent per student can also receive the discount, which will last until late next month.

Perhaps helped by those events, a Hyundai Asan spokesman said the number of reservations for January has passed 10,000, which is around the monthly average.

“When tour programs to the inner part of Mount Kumgang launch this spring and the golf resort opens in October after starting trials in June,” the spokesman said, “we definitely expect more tourists unless unexpected political factors erupt.”

Hyundai Asan earlier in the month said it aims to attract 400,000 tourists to the North Korean mountain this year. It set the same goal last year but fell far short with 240,000 tourists when reservations plummeted after North Korea’s missile launch in July, severe floods during the summer and the North¡’s nuclear test in October. Immediately after the nuke test, 65 percent of customers began to cancel their reservations, and a large portion of travelers who would have crowded the resort to see the autumn foliage didn’t come.

More than 300,000 people, a record-breaking figure, visited Mount Kumgang in 2005.

Meanwhile, a government source close to North Korea said yesterday that North Korea would start a tourism project at Kaesong, a joint inter-Korean business site in the North, with Hyundai Asan instead of Lotte Tours, the company North Korea wanted to work with instead. Neither the Unification Ministry nor Hyundai Asan released an official statement regarding that issue.

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An affiliate of 38 North