According to the Japanese newspaper Choson Sinbo, a new online shopping mall in North Korea is enjoying popularity. “In Choson [North Korea] an e-commerce service system is being operated that handles food and all kinds of light industry goods,” the newspaper’s Pyongyang correspondent reported on April 2, 2015.
The newspaper explained that at the end of 2014, North Korea did a test-run of the system, and since the beginning of this year it has been in full operation. Since February of this year, they also started an e-commerce service that uses smart phones with communication functions.
Users access a computer network, and after joining the ‘Okryu’ e-commerce system, they can browse and purchase products.
In the Okryu e-commerce system, there are products of various name-brand commercial stores, restaurants and shops, including Changjon Haemaji Restaurant, Haedanghwa Restaurant, and Kumsong Foodstuff Factory.
On the homepage users are able to search for the products and when they decide to purchase a product they pay for it with an electronic card.
Currently, a variety of North Korean products are sold through Okryu, including various culinary dishes and food items, cosmetics and medical supplies, and footwear and bags. The Choson Sinbo said that “through Okryu [North Koreans] can even order naengmyon (cold buckwheat noodles) from the famous Okryukwan Restaurant.”
The newspaper went on to say, “This system has been a sensation among working-housewives, who can conveniently buy the products they need without going to the store […] There are also many users who choose products from Okryu’s homepage to send to friends or family during holidays and on birthdays.”
According to officials from the General People’s Service Bureau, “If the same types of products produced at several stores or factories are posted on the computer network, people will choose to purchase goods that are higher quality and cheaper in price. As a result, production units will begin competing in the areas of cost-saving and quality improvement.”
The newspaper added, “In the future the ‘Okryu’ homepage will not just contain the pictures of products, but it will also contain audio and video and become a fully multimedia website.” The e-commerce system is “also exploring a service that would make it possible for travelers to make reservations and search for information about accommodations at their respective destinations.”