NK News on the growing Naegohyang conglomerate

Benjamin Katzeff Silberstein

NK News:

It began as a tobacco company, but has since widened its scope to the sporting goods industry, and reportedly became known in the North through a soccer match for the 2010 World Cup at Yanggakdo Stadium in Pyongyang on 6 June 2009, the state-run KCTV reported in a video released in October 2016.

Before the game, according to the narrator, unknown individuals handed out Naegohyang-branded sports t-shirts to spectators at the 30,000-seat Yanggakdo Stadium. On that day, “the t-shirts replaced tickets for the game,” the video said.

Even though state media praised them for their generosity and patriotic spirit, initial coverage appeared reluctant to reveal who they were.

“We could not know who they were,” the narrator said.

Sports t-shirts were given out again to waves of spectators in 2015 when North Korea played Uzbekistan at Kim Il Sung stadium, with locals seen wearing the company-branded t-shirts and caps.

Full article here:
Naegohyang: a North Korean company branches out
Tia Han
NK News
2018-07-18

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