North Korean-style venture company develops and sells PCs

Institute for Far Eastern Studies (IFES)
2015-6-24

A North Korean electronics company, where engineers in their 20s play a pivotal role, is mass-producing and selling locally made computers that are enjoying popularity due to their high quality and low price.

A correspondent in Pyongyang for the Choson Sinbo reported on June 16, 2015 that North Korea’s ‘Blue Sky Electronics’ is developing, mass-producing and selling various electronic products, including domestically produced computers under the ‘Blue Sky’ brand.

According to the Choson Sinbo, Blue Sky Electronics, which was established in October 2014, is locally developing, producing and selling these computers, which are manufactured at a factory on Tongil St. in Pyongyang.

It is reported that the researchers behind the computers are mostly in their 20s and graduates of Kim Il Sung University, Kim Chaek University of Technology, and the College of Natural Sciences. They are producing products such as ‘all-in-one’ computers, ‘portable’ computers, ‘desktop-type’ computers and ‘portable computers with detachable keyboards.’

The ‘all-in-one’ computers refer to computers that incorporate the desktop and monitor into one body, while ‘portable’ computers and ‘desktop-type’ computers refer to notebook computers and desktops, respectively. ‘Portable computers with detachable keyboards’ seem to refer to computers that double as both tablet computers and desktops.

The newspaper reported that among these, the ‘all-in-one’ computer and the portable computer with a detachable keyboard are especially popular, and orders for these computers are steadily coming in from a number of agencies and companies throughout the country.

The ‘all-in-one’ computer, which has a unique exterior, is said to consume little energy and can be charged using a household battery. Meanwhile, the portable computer with detachable keyboard, which can also be charged using a household battery, has reportedly enjoyed much popularity since it went on the market.

CEO Choi Jin Hyok (29 years old) explained succinctly the company’s business strategy: “Highest quality, lowest price, and product diversification.”

The newspaper added that the company is “developing products that are competitive internationally.” In addition, it was said that “[Blue Sky Electronics] guarantees the highest quality so that buyers can have confidence regarding its domestically made products, and everything in the company’s management is aimed at prioritizing the needs of the people in all aspects of purchasing and service.”

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