Haemaji Restaurant loyalty card

Haemaji-restaurant-GE

Pictured Above (Google Earth): Haemaji Restaurant in Pyongyang

Choson Exchange reports that the Haemaji Restaurant group is offering a new “loyal customer program”. According to their web page:

There is now a Haemachi-wide loyalty card, which operates as you’d expect: keep spending, earn points, use the points for things later.

Here is breakdown of the reward structure (again provided by Choson Exchange):

Haemaji-points-CE

 

The left hand column is labeled “Money Paid (Foreign Money)”. The right hand column reads “Score (Points)”.

Here is the program announcement in English:

Haemaji-points-CE-announcement

So this program is a reboot…version 2.0? Here is the relevant text:

This card was developed for more service in our restaurant, overcoming weakness of the previous free-service-cards.

I am curious what weakness the initial reward card program contained that caused them to relaunch the effort?

Choson Exchange also reported that the Rakwon Department Store also had a customer loyalty program. I also wrote about a another form of customer loyalty program at the Kwangbok Supermarket back in December 2012.

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