Noko Jeans sales to expand beyond Sweden

According to the Choson Ilbo:

According to RFA, the company announced a plan to open outlets selling its jeans in many locations outside of Sweden.

Encouraged by growing sales, the company has been carrying out aggressive marketing activities since the beginning of this year, including promoting products, expanding outlets, and seeking overseas markets.

The Swedish firm signed a contract with North Korea to produce the jeans in 2008. Available from both online and offline stores since last December, they come in one style for men and one for women with a price tag of US$210.

Read the full story here:
Market for N.Korea-Made Jeans to Expand
Choson Ilbo
7/22/2010

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