http://www.nkeconwatch.com/2007/07/25/dprk-olympic-team-finds-sponsors/ News and analysis of the North Korean economy Sat, 30 Aug 2008 06:29:04 +0000 http://wordpress.org/?v=2.3.2 http://www.nkeconwatch.com/2007/07/25/dprk-olympic-team-finds-sponsors/#comment-89107 North Korean Economy Watch » Blog Archive » DPRK Olympic sponsors Tue, 29 Jul 2008 16:40:58 +0000 http://www.nkeconwatch.com/2007/07/25/dprk-olympic-team-finds-sponsors/#comment-89107 [...] Last year, North Korean Economy Watch informed readers about China Hongxing, the sports apparel comp....  Since most popular Chinese athletes are sponsored by relatively wealthier western sports apparel firms, Chinese companies had to come up with another strategy to make sure their products were noticed at the 2008 Olympics.  Sponsoring lesser-known, niche teams that could win gold in  a handful of events seems to be the way to go… [...] […] Last year, North Korean Economy Watch informed readers about China Hongxing, the sports apparel comp….  Since most popular Chinese athletes are sponsored by relatively wealthier western sports apparel firms, Chinese companies had to come up with another strategy to make sure their products were noticed at the 2008 Olympics.  Sponsoring lesser-known, niche teams that could win gold in  a handful of events seems to be the way to go… […]

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